19th March 2015

Global trade is making the world a better place for everyone, everywhere.

It is the engine that drives economic growth across every continent on the planet.

Growth that fuels the wealth necessary for communities in the remotest regions to invest in the education, technology and medicines that will help lift millions of people out of poverty.

I believe that a prosperous world needs more connections.

The more the world opens its borders, the more it improves the free-flow of business and the exchange of ideas, the greater the opportunities for the broader population.

This is the power of global trade.

As the logistics company for the world our continued aim is to partner businesses of all sizes, anywhere in the world, helping them to develop, grow and prosper.

Of course there is still a long way to go, but, as an active and enthusiastic ambassador of global trade, I believe we can continue to boost trade around the world and in so doing, help developing regions invest in their economies and their people to enjoy better lives.

Dr Frank Appel
CEO Deutsche Post DHL Group

DHL puts spotlight on trade and worldwide prosperity

DHL has launched a new brand campaign with the tagline “The Power of Global Trade.” The campaign’s guiding theme is the deep connection between trade and logistics and the impact it has in improving people´s lives. The concept comprises print ads, advertisements in online and out-of-home media, as well as TV spots and social media measures, which underscore the influence of global trade on people’s well-being and the important role DHL plays within this area.

For more details, visit dhl.com/globaltrade or read the full press release on the DHL website.

Published: March 2015