For many, Valentine’s Day is about love and romance. For e-tailers, it’s a day when revenues reach a peak. In the U.S. alone, consumers’ total spending on Valentine’s Day gifts is expected to reach $18,2 billion in 2017, and 27 percent plan to make their purchasing online. So, what are they buying?

Flowers

According to Statista, flowers are one of the most popular gifts in countries where the holiday is celebrated. A survey conducted by Society of American Florists showed that about 62 percent of respondents noted an increase in website sales during last year’s Valentine’s Day. The most in demand flowers are still red roses, yet many platforms offer selections with added extras for every taste – flowers and chocolates, spa sets and even bouquets together with human-sized teddy bears.

1-800-Flowers.com Inc., a U.S. based gourmet good gift and floral retail and distribution company was one of the pioneers in internet sales. Its founder, Jim McCann opened his first flower shop on First Avenue in New York in 1976 and the company registered its online domain name in 1995. With many years of experience, 1-800-Flowers.com knows what matters when it comes to Valentine’s Day sales. CEO Chris McCann told Fortune that when Valentine’s Day falls on a weekend, e-commerce sales for the company go down. Sales are the best for his company when the day falls between Wednesday and Friday.

Chocolate

There’s never enough chocolate and chocolatiers know it well. An array of enticing selection boxes and the best deals for sweet lovers are created especially for Valentine’s Day – and delivery is only a click away. As with flowers, this year is also promising to be very sweet in terms of revenues since Valentine’s Day is during the week.

For Indian online shopping portal Giftcart, a mere day is not enough. The company has created an entire week’s worth of romantic gifting opportunities for lovers, offering a selection of gifts for the Valentine week which includes a Hug day, Rose day, Propose day, Chocolate day, Teddy day, Promise day and Kiss day.

Some sweet romantic R&R...

Apart from gifts which taste, smell and look perfect, many people searching the Internet for ... some rest. The U.K.’s largest event agency Chillisauce carried out a survey which reveals that 27 percent find a holiday to be the ideal gift for this year’s Valentine’s Day. Though not everyone has such high expectations – 15 percent would be happy to receive a spa treatment and seven percent would be fine with just a nice romantic dinner.

No matter the gift, there’s no doubt that Valentine’s Day continues to be a special day for lovers as well as retailers and e-tailers. And judging by the statistics the coming years promise to be even sweeter for e-tailers. — Meribel Sinikalda

Published: February 2017

Image: ThinkstockPhotos