Cyber Monday has come to mark the beginning of the e-commerce holiday season in the U.S. and Canada. Though the official day is not until November 27th this year, online retailers have been preparing many months in advance for this annual digital shopping frenzy.
Adobe Analytics estimates Cyber Monday 2017 to attract $6.6 Billion in online sales, a 16% increase from the previous year. Though second to the behemoth Singles’ Day in China which amassed $25 Billion of sales in 24-hours earlier this month, this year’s Cyber Monday blow-out will nonetheless represent another watershed moment in online retail.
Of particular note, sales traffic for Cyber Monday from mobile phones and tablets will for the first the time exceed desktop devices.
Evolving consumer habits means e-tailers and logistics providers need to stay on the ball and constantly develop new strategies to meet shifting online shopping demands for ever faster and more convenient delivery. From drones to robots and anticipatory shipping: discover some of the latest e-commerce trends and solutions in our selection of Delivered. articles.
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Omni-channel strategies are leading prominent online retailers, including Amazon, to revisit traditional brick-and-mortar options. Men’s apparel leader Indochino, ranked among the Top 500 in the Internet Retailer’s 2016 Guide, has opened a range of physical stores – and is set to launch even more.