A lot is changing in Saudi Arabia, and especially for women. Most recently, the country abolished some of the tight rules of male guardianship and also announced that women would be able to drive from June 2018.
At DHL Express, women have been fostered in business for a number of years. Teams of women have worked in telesales and data validation since 2008 – and customer service started in 2009, with ten women working at the call center. Today almost forty female DHL Express employees work in Saudi Arabia as tracing advisors, key account executives, customer care executives and supervisors. There are more than 80 women representing every function at DHL Express Saudi Arabia and an intention is to double this number by end of 2018.
Work has become increasingly progressive for females in the Kingdom over the past two years, and at DHL, Reema progressed steadily.
In 2014 she became the first female facilitator of DHL’s Certified International Specialist program, followed by her successful acquisition of the Certified Master Facilitator in 2015, before moving on to become a “Train the facilitator” in the Middle East.
This year Reema spearheaded two initiatives which ultimately led her to winning the Stevie award:
“The Assessment Center” project, which is a comprehensive evaluation approach that allows new candidates at DHL an opportunity to demonstrate their skills in a number of different situations. The Assessment Center initiative was fully designed and developed by Reema and will adopted and implemented by other DHL countries in Middle East.
The second initiative “English for Everyone” is designed to improve the English skills of DHL employees in the customer service department in a simple way and within working hours. The implementation of this project is unprecedented in Saudi Arabia, as it has skilled DHL volunteers train their colleagues, passing on invaluable knowledge and skills in a language that is much in demand by international customers in the Kingdom.
“We are immensely proud of Reema for her initiatives and for winning this prestigious award, which brings great honor to DHL Express Saudi Arabia, and reflects the success of our commitment to women’s empowerment,” said Faysal Elhajjami, Saudi Arabia Country General Manager. “Reema is the only Saudi female to have won the gold Stevie Award for Women in Business this year and she is climbing up the ranks in DHL Express Saudi Arabia.”
"I love my company and my country too – I am happy to be in a position where I can create opportunities for my female colleagues and encourage them so that they can get to an even better place in the future.” said Reema Al Sadlan.
“Winning the Stevie means a lot to me”, she commented. It is great to be recognized for all the hard work I have done, and it’s a signal to others that if I have done it, they can do it too.”
Stevie Award winners are selected by the average scores of more than 170 professionals worldwide by five specialized juries. Their scores determined the Gold, Silver and Bronze Stevie Award placements of the finalists. The results were announced at the 14th annual awards dinner on Friday, November 17th in New York City.
Considered as an employer of choice providing promising career opportunities for males and females and a commitment to achieving Saudization targets, DHL Express Saudi Arabia is dedicated to developing the local economy and society by empowering women in the work place, allowing them to assume responsibilities that are in line with their individual talents and that will provide them the experience necessary to ascend the corporate hierarchy.