November 11th marks China’s famous Singles’ Day. Popular with young Chinese, the holiday is like an anti- Valentine’s Day, a time to celebrate single life by buying yourself gifts – and with ecommerce giant Alibaba joining the festivities ten years ago by offering special Single’s Day discounts, it has become the biggest shopping day worldwide.
It’s even bigger than the gigantic U.S. Black Friday and Cyber Monday shopping days combined. Last year, Singles’ Day exceeded a global merchandise value of $25.3 billion, compared to $18 billion in 2016. On this one day, Alibaba sold more than people in Holland buy online in a whole year.
This year, Delivered. takes a look at some Singles day shopping features which could soon become a core part of omni-channel retail.