Today’s consumers are more urbanized, wealthier, and buy more than ever before. They are also more impatient – prioritizing speed and convenience – and yet they also prefer sustainable products, ethical production and eco-friendly deliveries. Balancing seamless experiences with lengthy lists of provisos is the monumental task facing e-tailers and their logistics partners all over the world.
Yet according to a new DHL report, prepared with the support of Euromonitor, both sectors are well placed to meet these requirements as long as they take a more creative approach to fulfillment – particularly to the last mile, the final leg of the journey from transport hub to final destination. The report identifies four key trends that are having a big impact on this famously difficult final stretch – localization, flexible delivery options, the growing number of seasonal spikes and evolving technologies – and offers recommendations on how e-tailers and their logistics partners can address these trends via their supply chain.