How would you describe doing e-commerce in the EU? What differences between countries have you noticed?
E-commerce in the EU is fascinating and we are strong believers in the benefits European Union legislation provides: having open borders and the opportunity to approach clients living a thousand kilometers away is invaluable.
What we see is that, apart from the obvious differences between countries, every customer really is an expert, or at least they behave this way. They pay close attention to each product’s information: the origin, the usage (and we see this by the hits on our recipes area!)
The first year was really important for us in order to understand what people were looking for in our website. Every European culture holds its own behavior and seasons which affect how and when we need to market ourselves. The key to our success has been analyzing all the single requests and data coming from the different countries and continuously redefining and adapting our strategies.
What are the greatest challenges right now that you face operating an international e-commerce business?
We tested the business in Europe and we have seen that the market is doing well and growing every year, alongside the growing number of tourists that visit Greece. The other huge challenge is to go global: there is a vast market outside Europe - if we only think of the huge market in the US and Canada, as well as how present Greek culture is over there, is easy to understand the opportunity. But, there you’re faced with the huge issue of Customs and Regulations.