“Customer-centric innovation" may sound like a fancy buzzword conjured up by an over stimulated marketing exec, but it’s actually a relevant and powerful force that should lie at the heart of every organization. Customer centric innovation drives curiosity into new ideas that boost company performance and Customer success.
Establishing and maintaining constant meaningful engagement with customers is the foundation upon which strong, long-lasting relationships are forged. And this starts with listening – listening to the market, listening to the customer and even listening to the customer’s customer. Active listening is the precursor to collaboration which is why customer engagement is a priority for DHL. What’s more, we put that sentiment into action by promoting the value of customer engagement through our DHL Innovation Centers in Germany and Singapore, plus our valuable Innovation white papers and Global Sector Conferences.