The game has changed. eCommerce companies are gaining licenses for wholesale pharmaceutical distribution, while consumers are pressuring for choice in how they receive life sciences and healthcare products and services. These efforts will prevail over current legislation; it is only a matter of time and it will happen very fast (take a look at this article where I give my thoughts on the main reasons driving this change).
As consumers (patients), we are already asking all the right questions. Why is it not possible for your doctor to place your prescription online and have your medication delivered direct to your home? Better still, in case you ever lose track, why not have all repeat prescription orders automatically delivered every 30 days? Why can consumers located in Germany currently order and receive pharmaceuticals from a Dutch website but not from a German website?