Until recently, algorithmic efficiency wasn’t high on any car buyer’s checklist. But this is changing fast as traditional tire-kicking, zero-to-sixty performance considerations give way to a new type of differentiator in the automotive industry – technology. Drivers can’t get enough of it, and increasingly customer-centric automotive manufacturers are embracing it.
Why auto & tech are converging
Driven by tightening emissions and fuel economy standards as well as the need to meet changing consumer preferences, automotive OEMs and suppliers are evolving connected vehicles with a range of communications systems: vehicle-to-vehicle, vehicle-to-infrastructure, and vehicle-to-cloud systems. The automotive industry is moving ahead with a plethora of digital capabilities – vehicle and advanced driver systems, telematics, and security. As well as comprehensively crunching car data, the ultimate plan is to deliver fully autonomous vehicles. In fact, the value of the automation and robotics market in the automotive industry is expected to reach a staggering $21.66 billion by 2025.
Perhaps the all-singing, all-dancing vehicles of tomorrow will look more like ‘next-generation smart devices’. This is certainly what auto newcomer Byton has suggested while unveiling its first vehicle – a connected, high-tech ‘extension of everyday life’, a place where we can work, play, relax and – if we wish – drive.